Designed for Le Creuset’s e-commerce platforms, these videos highlight the unique selling points of each category while demonstrating best practices for caring for Le Creuset cookware.

By photo scanning and digitising each product range, we created a flexible system that allows for seamless product updates and colour changes or additions as the collections evolve—future-proofing Le Creuset’s creative pipeline with cost efficiency in mind by creating a full digitised, editable product line.