How many cat jokes can we pack into a project description? Let’s paws for a moment and find out!

Working on Blink’s five social media videos was a challenging but rewarding project - one that left us feline pretty good about our work. Once the creative vision was nailed down by the incredibly talented Ben Oliver for Manifest, we pounced on the task of sourcing stock footage to help tell these quirky, cat-tivating stories. And speaking of cats, we needed a different feline star for each film. Some required cats doing very specific tricks - like staring intently as if they were plotting the next cat food heist, popping their heads up like they just heard the can opener, or leaping off a couch faster than a cat chasing a laser pointer.

After tracking down the purr-fect footage, we rotoscoped our kitty companions and placed them into a brand new 3D environments made entirely of 2D planes - a real catwalk for creativity! 

Overall, it was a paws-itively fun and quick turnaround project that’s already hitting all the required KPIs. No cat-astrophes here - just a whole lot of feline finesse!